Dr. Internet

In the mediated society we live in today there is nothing left unthought-of. Instead of waiting in bacteria baths that are modern day medical waiting rooms we can now step into the role of doctor. More and more people are self-diagnosing illness and all with the click of a mouse.

“This is likely to be due in part to the fact that rates of broadband internet access are rising, although there is also evidence that, as people become more accustomed to internet use, they are more likely to use it for more sophisticated tasks such as accessing health-related sites.“ (Lewis 2006, 524)

With the focus today on the individual’s responsibility for their health it is no surprise that the use of the Internet has become such a recognizable helping hand. We are living in a society full of information ready to be absorbed.

Endorsed by non other than Oprah Winfrey I undertook a lengthy but intriguing survey and was offered health, fitness and dietary tips and given a “real age” of 15.5 (realage.com). With the click of a mouse I shaved 3 years off my age and was given healthy guidelines to follow to maintain my youth.

Test you "RealAge" at
www.realage.com

The Internet is revolutionizing the medical world and with 53% of adults using the Internet to retrieve health care information in 2002 (Lewis 2006, 524), by 2020 the days of visiting your local GP may be over. So embrace the gift of online knowledge and go forth and self help!

Reference List:

Lewis, T. (2006). Seeking health information on the internet: lifestyle choice or bad attack of cyberchondria? Media, Culture & Society, volume 28, issue 4: 521-539. 

Caught in the Media Rip

It is not often that you read something that simply phrases your thoughts into a logically structured commentary. Deuze has done just that.

The world we live in today is submerged in the ocean that is media (Deuze 2011) and so it seems that we are no longer living alongside media but inside it. Everyday we are contributing to the global warming rise of the mediated ocean, until one-day media will have consumed every aspect of everyday life. Although this may seem dramatic, the rise of media in everyday life is a reality.

We may argue our use of media is not significant but our ability to construct our lives and identity through media is shadowing ones ability to recognize their media habits because they are a constitutive part of them (Deuze 2011). “Metaphorically speaking, we are now all living inside our very own Truman Show (referring to the 1998 movie by director Peter Weir): a world characterized by pervasive and ubiquitous media that we are constantly and concurrently deeply immersed in, that we are the stars of, and that dominate and shape all aspects of our everyday life.” (Deuze 2011)

The mediated world has a strong hold on everyday life and our ability as individuals to overcome this is difficult. Not only are we using it we are flaunting it. We live in a world where having the latest iPad is like wearing the Winter Gucci collection. Deny it if you will but first surrender your phone!

I am swimming in the mediated ocean and I love it!

Reference List:

Deuze, M. (2011). Media Life. In Media, Culture & Society, Volume 33, issue 1, pp. 137-148. Accessed April 4, 2011 from http://mcs.sagepub.com.ezp01.library.qut.edu.au/content/33/1/137.full.pdf