It is not often that you read something that simply phrases your thoughts into a logically structured commentary. Deuze has done just that.
The world we live in today is submerged in the ocean that is media (Deuze 2011) and so it seems that we are no longer living alongside media but inside it. Everyday we are contributing to the global warming rise of the mediated ocean, until one-day media will have consumed every aspect of everyday life. Although this may seem dramatic, the rise of media in everyday life is a reality.
We may argue our use of media is not significant but our ability to construct our lives and identity through media is shadowing ones ability to recognize their media habits because they are a constitutive part of them (Deuze 2011). “Metaphorically speaking, we are now all living inside our very own Truman Show (referring to the 1998 movie by director Peter Weir): a world characterized by pervasive and ubiquitous media that we are constantly and concurrently deeply immersed in, that we are the stars of, and that dominate and shape all aspects of our everyday life.” (Deuze 2011)
The mediated world has a strong hold on everyday life and our ability as individuals to overcome this is difficult. Not only are we using it we are flaunting it. We live in a world where having the latest iPad is like wearing the Winter Gucci collection. Deny it if you will but first surrender your phone!
I am swimming in the mediated ocean and I love it!
Reference List:
Deuze, M. (2011). Media Life. In Media, Culture & Society, Volume 33, issue 1, pp. 137-148. Accessed April 4, 2011 from http://mcs.sagepub.com.ezp01.library.qut.edu.au/content/33/1/137.full.pdf
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